Eco-friendly. Sustainable. Organic. Once obscure, these terms have become mainstays as guideposts that influence where people shop and what they buy. But there’s another term that’s garnering the attention of both consumers and companies: regenerative agriculture.
“While the benefits of moving to regenerative agriculture practices are clear, awareness is just blossoming,” Karn Manhas, CEO and founder of global agtech company Terramera, said in an article published on Yahoo. “And this is precisely where advocates can borrow from the organic playbook. After all, even 25 years ago, ‘organic’ remained a niche distinction, understood and championed by a relative few. But